Instructor: Matt Rhoades

How to think of the effect consumers will have on the final product. Simplicity. Amplification. Voice.

User experience is a term that has been used a lot in recent years. This class will focus on the true
meaning- how the product directly effects the user. There is an entire chapter of strategic development
and brand awareness that needs to be written before any coding can be created. This strategy and
brand awareness, alongside usability, are key ingredients to creating a successful product (software or
app).

This class will start with a 100,00 ft perspective of human interaction with the digital world; past and
current. Other activities will include:

Design Thinking: Exercises on post-it notes.
Story Boarding: Quick ideation with a focus on concept direction and goal.
Branding 101: The external influences(ers).
Iconography basics: Conceptuality through quick ideation.
Fit + Flow: How do the actions flow seamlessly together.

Exercises will start at 100,000 ft and slowly burrow down to simple executable ideas and concepts that reflect today’s unique UX needs.

Materials: All necessary materials will be provided; templates and case studies. Students will just need to bring their creativity and unique experiences.

We have a limited number of scholarships for our workshops. If you need an application, please send an email to mtc@pnca.edu with your complete name and contact information.

If you need academic credits for the workshops, please contact mtc@pca.edu.

Register